As more and more devices enter the market, testing on all platforms becomes an even bigger challenge. The device market is not the only one changing. Operating systems, browsers, and third party integration continue to make the number of potential configurations skyrocket.

To mitigate these challenges, the best path forward is to build a plan. Based on site and target audience analytics, select the top devices your users have. When a user has a device outside of that list, provide a message that the site is optimized for these other browsers, devices, and operating systems.